01
The challenge
A small product catalogue needs enough atmosphere to communicate the craft while keeping products, prices and actions immediately clear.
09 / E-commerce website
Seasonal Wicks
An illustrated candle shop concept combining seasonal product storytelling with a warm, crafted online shopping experience.
02
What I built
I built the visual direction around hand-drawn seasonal artwork, editorial spacing and product cards that keep the purchase action prominent.
03
What it delivers
The result feels like a considered independent brand rather than a generic storefront, while keeping the route from discovery to basket straightforward.
Key features
The work at a glance.
- Seasonal illustrated brand system
- Product-led landing page and catalogue structure
- Clear add-to-cart and product-detail actions